And how Livingston’s EBS Technology™
is changing the way we fish

Underwater, vision is limited and smell can take a long time to travel. But sound? Sound is immediate. For fish, sound detection is not just a helpful tool it's a matter of survival. In the aquatic world, the ability to detect sound is how fish locate prey, avoid predators, communicate with one another, and navigate murky or deep enviornments.

While many anglers are fixated on
color patterns and lure shapes, science has long shown that fish “hear” first, react fast, and strike based on vibration and acoustic cues. This natural sensitivity to sound is what makes Livingston Lures EBS™ (Electronic Baitfish Sound) Technology one of the most revolutionary tools in modern fishing.