At Livingston Lures, we combine science, innovation, and angler insight to create cutting-edge fishing lures
that help you catch more fish. We're the pioneers behind EBS™ (Electronic Baitfish Sound) Technology, which mimics the natural sounds of live bait to trigger more strikes even when fish aren’t feeding.

Our mission is simple:

To revolutionize sport fishing by putting the power of sound and realism into every cast. Whether you fish for bass, walleye, pike, musky, or inshore species
Livingston Lures helps you fish smarter, fish harder, and fish with confidence.