Introducing the Magnus from Livingston Lures: A Game-Changing Musky Swim Bait : by Steven Paul 

I’m thrilled to unveil my latest creation, the Magnus from Livingston Lures, designed to redefine swim baits for musky and pike fishing. As a lifelong fan of swim baits, I’ve often been let down by their lack of durability and inconsistent performance. That frustration inspired me to develop the Magnus—a durable, versatile, and innovative fishing lure that addresses these shortcomings while enhancing what makes swim baits so effective for targeting trophy muskies.

A Revolutionary Hard-Head Design with Adjustable Weight System

The Magnus stands out with its hard head section, a feature that boosts its hooking ratio and introduces a game-changing adjustable weight system. This technology, also found in my Livingston Lures Kraken and Titan, lets anglers fine-tune the lure’s performance for any condition. Whether you’re fishing shallow weed beds or deep-water structures, the Magnus adapts with ease. No need to stock multiple lures—simply adjust the weights to shift its running depth from ultra-shallow to 8-10 feet in seconds. This flexibility makes the Magnus the ultimate adjustable weight swim bait for musky anglers.

Replaceable Soft Tail: Affordable and Hassle-Free

The Magnus doesn’t just excel in performance—it saves you money and frustration. Its replaceable soft tail section is a breakthrough for musky lure durability. We’ve all experienced the heartbreak of a chewed-up rubber swim bait falling apart after a hot streak of musky or pike action. With the Magnus, there’s no more gluing or patching. Simply remove the rear hook, slide off the damaged tail, and replace it with a new one in moments. Secure, simple, and cost-effective, this feature keeps you fishing longer without breaking the bank. At a fraction of the cost of a new $30+ musky swim bait, the Magnus tail replacement is a win for your wallet and your time on the water.

Available Early 2025: Join the Livingston Lures Legacy

The Magnus will hit the market in early 2025, and I can’t wait to see it in action. To all the anglers worldwide who’ve landed muskies with my Titans, Titan Jrs, and Krakens—thank you. Your photos and stories fuel my passion, and I’m confident the Magnus will lead to countless more trophy catches. Stay tuned for its official release!

Magnus Official Description and Specs

Crafted by renowned musky fishing guide Steven Paul in collaboration with Livingston Lures, the Magnus is the ultimate swim bait for trophy muskies and pike. Its innovative design blends a hard head section featuring Livingston’s EBS Technology™ with an adjustable weight system for unmatched versatility. Fish it shallow, mid-depth, or deep with ease, and swap out the soft plastic replaceable tail to refresh your lure or experiment with new color combos. Engineered to be the most durable, technologically advanced, and versatile swim bait available, the Magnus meets the demands of today’s trophy anglers.

• Livingston Lures EBS Technology™: Electronically mimics distressed baitfish sounds, proven by Texas State University studies to double your strike zone by attracting fish beyond visual range.
• Size: 10" | Weight: 7.2 oz
• Price: TBD

Steven Paul

Musky and Pike Expert
Tennessee Musky Fishing Guide